URBAN CELL GmbH was founded in 2023 and is a registered EU Trademark. Behind URBAN CELL is an interdisciplinary team of market-leaders with backgrounds in architecture, real estate and community development, modular construction, digital services and climate engineering. Together, we combine design excellence with practical execution and a shared commitment to raising the standard of the built environment. Urban Cell operates as a joint venture between GIBE Real Estate GmbH and GRAFT Gesellschaft von Architekten mbH.
GRAFT is one of Europe’s most awarded architecture firms, known internationally for iconic projects and its ability to merge innovation with strong design identity.
With the acronym for Global Innovative Built Environments, GIBE is a privately held real estate holding founded ten years ago by Jana Mrowetz to foster innovation in real estate.
GRAFT is one of Europe’s most awarded architecture firms, known internationally for iconic projects and its ability to merge innovation with strong design identity.
With the acronym for Global Innovative Built Environments, GIBE is a privately held real estate holding founded ten years ago by Jana Mrowetz to foster innovation in real estate.
MANAGEMENT
Jana MROWETZ — Founder & CEO
Jana Mrowetz has more than 30 years of experience across real estate, urban development and architecture-driven design. She has worked throughout Europe and the US, and delivered complex projects from concept to completion. Before founding GIBE, she held senior roles in the creative industries and represented organisations in international institutions.
Jana Mrowetz has more than 30 years of experience across real estate, urban development and architecture-driven design. She has worked throughout Europe and the US, and delivered complex projects from concept to completion. Before founding GIBE, she held senior roles in the creative industries and represented organisations in international institutions.
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Real estate is shifting from building square meters to creating places with identity. My passion is to turn that shift into places that enable great human experiences. |
ARCHITECTURE & DESIGN
GRAFT — Shareholder
As co-creator and shareholder of Urban Cell, GRAFT brings architectural excellence into a modular system. Their role is to ensure that every project combines the efficiency of prefabricated construction with a clear design language and a strong architectural identity. GRAFT’s experience in global brand building, hospitality concepts and large-scale interdisciplinary projects adds significant value to the development and long-term positioning of the Urban Cell system.
As co-creator and shareholder of Urban Cell, GRAFT brings architectural excellence into a modular system. Their role is to ensure that every project combines the efficiency of prefabricated construction with a clear design language and a strong architectural identity. GRAFT’s experience in global brand building, hospitality concepts and large-scale interdisciplinary projects adds significant value to the development and long-term positioning of the Urban Cell system.
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What excites me about URBAN CELL is combining architectural thinking with modular efficiency. It allows us to shape better living spaces at scale, securing uniqueness or design ambition. |
PARTNERSHIPS
We are always interested in innovative products and solutions that complement our modular urban ecosystem.